In order to make our trailer as realistic as possible I will analyse existing horror trailers. The definition of a horror film is:
A film that inflicts fear and terror into its audience and typically involves themes of death, supernatural activity, or mental illness. Most also involve a central villain.
Our trailer will be a teaser trailer to be shown in cinemas before other films start and also online to tap into the viral market which is now a vital part of advertising and film promotion. I will be no longer than 2 and a half minutes with its purpose being to grab peoples attention and ultimatley convince them to see the film when it is released.