Wednesday, 11 May 2011

Final Products

Film Magazine



Monday, 2 May 2011

How did you use media technologies in the construction and research, planning and evaluation stages?

As my blog for last years work was quite text heavy I decided that this time I would make it more multimedia. As a group we have recorded a video to answer this section of the evalualtion, it contains both group discussion and individual pieces to camera explaining our roles within the making of our horror trailer.

One of the biggest limitations I have found to using videos in my evaluation is that blogger has a maximum video size of 100MB and most of the videos on my blog, including the trailer itself are a lot bigger than that. This meant I had to reduce them down in size which in turn meant the quality was also reduced so doesnt reflect how the videos looked when we first filmed them because they arent as clear.

What have you learnt from your audience feedback?

Audience feedback is essential in the making of a media product in order to see if your product is going to be well recieved. One way in which real media companies gather audience feedback is to hold a screening of the product, so we decided to do the same. We held a screening of our trailer to a group of around 50 of our target audience,and asked a sample of them to fill in questionnaires as well as filming peoples responses.
This is the footage from the screening:

This is the questionnaire that we handed out at the screening. Questions 1-7 are the generic questions that all of us in the group want the answers to. Question 8 is a question that I asked to get feedback on my role. Each group member had a different question to ask that related to their role within the film making process.

We chose to use open and closed questions so that we could get a wide range of responses. The closed questions allowed us to collect quantitve data which we could use to make pie charts to show the results. With the open questions it gave the audience a chance to give a more detailed opinion.

These are the pie chats to show the results from the closed questions in the questionnaire:

Here are just some of the responses from the open questions:

How could the trailer be improved?

"You could give a little bit more away so that the plot is easier to follow without giving too much away."

"Not to have as much narrative at the beggining get straight into the action."

Did the trailer make sense without giving too much away?

"Yes it was just the right balance it didnt give too much away but you could still understand what was going on."

"There were parts that confused me slightly but on a whole it was very good becuase a trailer isnt supposed to make complete sense anyway."

Overall I think that holding the screening to get our audience feedback was very beneficial becuase it gave us a good idea about what the target group thought about our trailer and allowed us to make any adjustments neccissary to improve it.

How effective is the combination of your main products and ancillary tasks?

I feel that the combination of my main product and ancillary tasks is very effective because the print work reflects the stereotypical horror mis-en-scene of my trailer.

Just as real media companies would I created a promotional poster to advertise the trailer. I also desinged a front cover for a film magazine with our infliction trailer as the main feature.

I think that they look like authentic media products becuase they have the following conventions:

Other ways media companies promote their films include:

-TV adverts
-Screening the trailer before major films at the cinema
-Billboard posters
-Interviews with the cast both in magazines and on TV
-Viral marketing on sites such as You Tube and social networks like Face book and Twiitter

As i did not have access to all of these outlets I decided the best way to promote my product would be to post it on my blog. In doing this I have given my work the potential to be viewed on a global scale and also means that my target audiene have the opportunity to post feedback on my blog, making them prosumers.

In what ways does your media product use, develop or challenge forms and conventions of real media products?